A new weekend is upon us, and that means one thing…
This week, we return to my fair city to profile Miranda Rogers-McDonald of The Chic Sheet. Make the jump to discover her future hopes for her blog, why she blogs in the first place, and the reasoning behind the blog’s pictorial-heavy content.
Name of Blog: The Chic Sheet
Date of Founding: May 2010
A Short Description of Your Blog: A public space for conversing about what is going on in the fashion industry.
How did you find your way into fashion blogging?
McDonald: I needed a creative outlet for my love of fashion, writing and photography, so this seemed to fulfill that need perfectly.
What is the story behind the name of your blog?
McDonald: It was simple and had a nice ring to it.
The Chic Sheet is pictorial-heavy, pulling from various fashion sources far and wide, while mixing in style posts, recipes et al now and again. How did you decide upon this direction for your blog?
McDonald: I originally started my blog as a creative outlet, so it served as an inspiration board that I did only for fun for the first year of its inception. During that time I posted all the things that I loved and that inspired me. Once it started to pick up some readership, I decided to take it into a more serious direction. However, I also wanted to stay true to it’s original vision, and so it organically took on this form.
Your blog recently just turned two, with experiences such as being featured in national magazines, meeting Betsey Johnson during the Kentucky Oaks in 2011, and covering local fashion shows. What long-term goals do you have for yourself and for your blogging efforts?
McDonald: I feel grateful for the things that I have accomplished over the past two years, and so all I can hope for at this point is more success. There are bloggers out there who I look up to that have made a viable business out of their blogs because they have worked so hard to build their readership and establish a true voice. That is something I hope to obtain one day because I believe my blog is a stepping stone towards a bigger goal.
Right now, I am letting my blog take me where it takes me, and I am just trying to enjoy the journey along the way.
Outside of the Kentucky Derby and legends such as Muhammad Ali, Hunter S. Thompson and Jennifer Lawrence, most are unaware of all that makes Louisville stand out from other locales. What should my readers know about your city and what it has to offer that no other place can?
McDonald: Louisville has that small town feel that most big cities just can’t offer, which helps build a sense of pride and community among the people who live in it.What has been your favourite moment as a fashion blogger?
McDonald: Once I decided to take my blog in a different direction this past fall, I posted my first official style entry, and submitted the look to InStyle magazine and Glamour’s online site. Within two months, they both featured me as a best dressed reader in their publications.
Seeing my name in print on a major fashion website, and also in one of my favorite magazines, solidified that I had made the transition that I wanted for my blog from a hobby to something more substantial.
Why do you blog?
McDonald: There are many reasons that I blog, but I have to say the most amazing thing that has come out of blogging has been the amazing friendships I have made in the blogging community from around the globe. For me, blogging has become about being a part of the global community, and making lasting relationships with not only other bloggers, but also with the companies and labels that I find myself collaborating with month after month.
If there was one post that says, “This is what my blog is all about,” which one would it be?
McDonald: I wish I could answer this question, but unfortunately there isn’t just one post that could sum up my blog.
What one piece of advice would you offer to my readers regarding…
Style: Always stay true to your own personal style aesthetic. Trends will come and go, but there should always be a piece of you through it all that remains constant.
Writing (blogging, journalism et al): There are so many words of wisdom I could pass down from things I have learned over the past two years, but the most important advice I can give to anyone who is putting anything creative out in the social stratosphere would be to stay true to their own unique voice. I feel that if you can’t even listen to your own voice, then who else will?
Life in general: Wow. There are a lot of things I could say about life in general, but I will keep it short and sweet… Stay true to yourself and ALWAYS stay positive.
Who is your blog for?
McDonald: Anyone who enjoys reading it ;)
Any final words?
McDonald: I don’t have any final words. Sorry love :)
Photo credits: Wikipedia (title card) + Miranda Rogers-McDonald.